How to write a leaflet
Leaflets
Must look attractive and be easy to read;
Use headings with different sizes and styles of writing to make the leaflet look interesting;
Include all the relevant facts in a logical and clear way;
Attempt to persuade the reader using slogans or persuasive language;
Include pictures only if it improves the leaflet, but don`t spend too long on them.
Do
Use picture boxes
Use headings + subheadings
Paragraph
Don`t
x Draw pictures
x Write lots of 1 sentence paragraphs
x Use too many bullet points
Must be aimed at the right audience and for the right purpose
Remember
Write in full sentences and in shorter paragraphs.
You can use informal language, but remember to use varied, interesting,
ambitious vocabulary – no slang!
You can use bullet points to set out key points and information. Do this at the end or near the end of the leaflet. Make sure you have explained each point fully, earlier in your writing.
Use A FOREST!
Make sure you include lots of facts about the topic as well as opinions.
Use lots of statistics!
Images – what kind of pictures will you choose?
Topic sentences and short paragraphs
The words and phrases you will use to persuade your audience and suit your purpose :
Questions Do you want to know how to make a change?
Benefits With determination you can defeat your demons
Advice Try to talk to someone you trust
Information Contact us on 0800 88998899 or at WWW.drugs.co.uk
Reassurance John’s story shows that it can be done
Understanding It can feel like you are on a downward spiral
Risks If you do nothing, things are likely to get worse
USE A FOREST DRIP TECHNIQUES
Headings and layout
Different fonts
Bullet points
Italics to add emphasis
Colours – what would fit with the topic of your leaflet?
Information and facts that you will use to inform and persuade your readers
Things to think about when you are planning your leaflet:
A FOREST DRIP
You can still use some of these techniques
Anecdotes – remember Charlie the cat that was starved by its owners and left for dead
Facts/statistics – over 96% of the people at school said..
Opinions – Clearly, the best way to lose weight is to cut out fatty foods
Rhetorical question – don’t we all want to go on holiday?
Emotive language/exaggeration – the tragic loss of pies from the school lunch menu….
Sarcasm or humour – we all know that training for a marathon does not include a daily jog to Macdonald’s?
Triples – annoyed, appalled and irritated
Direct language/inclusive language – you, we, our, us
Repetition – education, education, education
Imperatives – try this, consider…picture, imagine, follow, look, stop,
Punctuation for effect - ! ? : ; -
How to stop
In three simple steps
1.Join a ‘stop smoking’ club to help you understand what you should do and to get your life back on track
2.Try and quit with a friend that smokes, it is always easier if you have someone helping and supporting you but yet in the same position
3.Talk about your problems with someone you are close to, maybe they could help talk you out of your habits and support you in your quest to quit
nguon VI OLET
