NC BOOK 4 - UNIT 11

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New Connection—Book 4
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UNIT 11
Personalized Advertising
Starting Off:
Creating a successful advertising campaign is tough, but when a company comes up with a winning strategy it can completely turn business around. For example, between 2006 and 2009, Apple produced commercials in which two men introduced themselves with the lines “I’m a Mac. And I’m a PC.” The ads were simple but effective. In the first year of that campaign, Apple experienced a 39%
increase in sales, and today that company remains a dominant
force in the home computer market. What other advertising
campaigns do you consider successful? Do you think television commercials are as effective now as they were in the past?
Why do you think so?
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Task I
Complete the chart based on the audio.
GETTING READY
Talking Stuffed Polar Bear


Facial Cleanser



Magnetic Screwdriver
Children – ages 7 to 11




Teenagers with an acne problem


Adults who enjoy doing home improvements
Can beat others in races

Will have a friend to take anywhere





Able to work better and will spend less on screws because fewer will be lost
Television Commercials

Television Commercials

Online advertising, such as banner ads and pop-up ads
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GETTING READY
Lauren: Benjamin, are you ready to get started on the marketing strategies for our clients?
Benjamin: Sure. To start, we’ve got a remote control car and a talking stuffed polar bear. Obviously the stuffed animal is for very young kids, around ages two to five. The car would be for children in the seven to eleven age range.
Lauren: Usually television commercials work best for both of those groups, so I would suggest we do that. How can we get them interested in the products?
Benjamin: For the bear, let’s show a child playing with one as if it were his best friend. Kids find having a pal they can take anywhere irresistible1.
Lauren: OK. And in the car’s commercial, we should show a child holding the controller2 while winning a race against all of his friends. After all, who doesn’t want to be a winner? What do we have for the teens?
Benjamin: It’s a facial cleanser3. According to the company, it can eliminate even the most persistent4 acne.
Lauren: Hmm. That’s not too exciting, but we have to find a way to promote it. I don’t think traditional media will work with this audience.
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GETTING READY
Benjamin: Our best bet is to advertise online. Some banner5 or pop-up ads6 would be a good idea.
Lauren: Right. In them, let’s show how users of this product don’t have to suffer embarrassment7 because of their complexion8; they can just go have fun. Have pictures of teens at home looking sad and ones with them out with friends looking happy.
Benjamin: Perfect! Now we have one product left. It’s a screwdriver9 with a magnetic10 tip.
Lauren: That’s certainly something for adults who like being handy around the house.
Benjamin: I think radio advertisements and direct mailers11 would be appropriate for that group of people.
Lauren: Yes. And since this audience appreciates usefulness and value, I think the ads just need to explain how their work will get done faster, and how they’ll spend less on supplies with this tool.
Benjamin: Adding some testimonies12 from popular home improvement experts would be a good touch, too!
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Task II
Listen to the audio. Match the person with the type of marketing that would be most effective for him or her.
GETTING READY


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GETTING READY
Researcher: Thank you all for participating in our marketing survey today. I’d just like to go over some of your answers with you. First, Joan, you disclosed13 on your form that you don’t own a television. Is that right?
Joan: Yes. I think it’s a waste of time. Gardening and reading are much more desirable14 pursuits for me. In fact, I rarely use electronic devices at all.
Researcher: Interesting. Conversely15, Michael, you spend quite a lot of time with your electronics.
Michael: That’s right! I’m always watching TV or surfing the Internet. Sometimes at the same time!
Researcher: Really? I’m convinced that would give me a headache.
Michael: It’s not that hard. I would say that I’m usually more engrossed16 in what I’m doing online though. The television is mostly just background noise.
Researcher: I see. Peggy, would you describe yourself as an avid17 computer user?
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GETTING READY
Peggy: Absolutely not! I hardly ever use one. I don’t really have time to. I have three kids, and I spend the majority of my day in my car, driving them to different activities.
Researcher: That would take a lot of time. Finally, Calvin, you stated that you only go online while working.
Calvin: Correct. I’m in front of a computer screen all day at the office, so when I get home, I don’t want to squander18 my free time on the Internet.
Researcher: Would you say that you spend more time watching TV than the average person?
Calvin: Well, I watch about three hours in the morning before work and three hours after work. Is that an unusually high amount?
Researcher: I would say so.
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WORD POWER
A. Listen Up
Listen to the advertisements. Create print ads that complement them using the words and phrases provided.
For a limited time, the value of your trade-in will be tripled at Johnny’s Car Lot. As if that wasn’t enough, Johnny has slashed the prices of many cars in his inventory. To take advantage of this incredible offer, get to Johnny’s car lot today!
No matter what you envision for yourself, Lifetime Financial can help. The specialists there have been lifesavers for thousands of people confused about how to reach their goals. For peace of mind, choose Lifetime Financial.
(incredible offer, slash prices, limited time)
(peace of mind, lifesaver, envision)
Listen to the audio again. Which of the two commercials is a testimonial? ________
Lifetime Financial
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WORD POWER
No.1
Looking for a new set of wheels but want to get the most for your trade-in1? Now’s the time to visit Johnny’s Car Lot to take advantage of an incredible offer. For the next 24 hours, your old car’s worth will be tripled2! In addition, the prices on all of last year’s models have been slashed3, which means that you’re sure to walk away with a fabulous4 new car for an incredibly low price! Hurry up because this promotion is only good for a limited5 time. Johnny’s Car Lot, a dealership you can depend on.

No.2
When you picture your future, what do you see? A prime coastal6 property, a villa7 in Italy, or perhaps a modest home coupled with8 a stable income? I wanted peace of mind9 that I would be taken care of as I got older. My adviser helped me set up accounts that would do just that. And for thousands of people like me, Lifetime Financial has been a lifesaver10. No matter what you envision11 for yourself, their specialists can help. They are each highly qualified and ready to give you the advice you need to reach your goals, whether big or small. Lifetime Financial.
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WORD POWER
B. Word Focus: Ad Components
Match the items on the left with their meanings on the right.
d
f
b
c
a
e
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WORD POWER
C. Speak Out Loud
Work with a partner to create a commercial for one of the items below. Come up with your own information about the product that will make it sound desirable to others. Perform your commercial in front of your class.
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CONVERSATION ZONE
（對話影片檔）
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Chloe: Do you remember what we have to do for the contest in our Young
①_______________ Club? I just remember that it entails1 a lot of work.
Gary: First, every team needs to upgrade2 an everyday item to appeal to average university students. Then, it must be ②____________ around campus in order to tempt people to purchase it. Finally, whoever sells the most of their product wins!
Chloe: If we’re going to be victorious3, we have to think of something that will hit the mark with our classmates and help us ③____________ 4 our competitors.
Gary: Well, what do students have with them wherever they go? Backpacks!
Chloe: A bag that can carry anything that one is bringing to class is an indispensable5 tool in college, but how can we ④____________ 6 it?
Who Can Sell the Best?
CONVERSATION ZONE
Fill in the blanks with the correct forms of the choices given. Listen to check your answers.
Two classmates are discussing a competition being held by a club they belong to.
Entrepreneurs
advertised
trample
modernize
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Gary: Whenever I make a stink about mine, it’s because I can’t keep it organized7.
Chloe: I have that problem, too. My ⑤ _______________ 8 is that we create one that has tons of pockets in various sizes.
Gary: You deserve a pat on the back for that idea. Now, how should we market it?
Chloe: I think print advertisements won’t be up to scratch for this assignment. We need to be daring9.
Gary: Let’s create a skit10 that ⑥ _______________ 11 our bag’s superiority12.
Chloe: Yeah! We can perform it during lunch in the cafeteria and at the beginning of whichever lectures have the highest attendance13.
Gary: I’m sure our way of spreading the word about our product will be so unique that we’ll attract a lot of customers.
Chloe: Absolutely! We’ll ⑦ _______________ 14 so much interest in our backpack that the other contestants15 won’t be able to snuff out our publicity16 no matter how hard they try!
CONVERSATION ZONE
highlights
rouse
proposition
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CONVERSATION ZONE—REVIEW
A. Complete the Sentences
Fill in the blanks with the correct forms of words from the conversation. Use the hints to help you.
1. Mr. and Mrs. McCreevy submitted their ______________ to the local government. (suggestion)

2. Carly was so good that she ______________ everyone in the competition! (crush)

3. Josh made sure to ______________ his recently acquired skills on his resume. (feature)

4. The organization tried to ______________ support for its event, but not many people were interested. (stimulate)

5. The students were put into groups and told to come up with an original ______________ to present. (short play)
proposition
trampled
highlight
rouse
skit
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CONVERSATION ZONE—REVIEW
B. Understand from the Context
Match the sentences.
b
e
a
c
d
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CONVERSATION ZONE—REVIEW
C. Multiple Choice
Choose the answers.
1. Why does Chloe ask Gary about the project?
a. She is interested in joining his club.
b. She wants a new partner.
c. She forgot what they need to do.
d. She needs tips for beating the other contestants.

2. How will the winners of the competition be chosen?
a. Those with the most sales will win.
b. Club members will pick the winners.
c. Whoever has the most creative ad will win.
d. Everyone on campus will vote.
(c)





(a)
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CONVERSATION ZONE—REVIEW
3. What is Chloe’s suggestion for the bag?
a. That it be cheap to buy
b. That it have many separate storage areas
c. That it be made from a durable material
d. That it come in daring colors

4. How will the pair promote their product?
a. By passing out flyers on campus
b. By hanging advertisements in the cafeteria
c. By giving performances in classes
d. By talking to potential customers
(b)





(c)
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Finish the passage with the expressions above. Do not use any expression twice.
EXPRESSION SPOTLIGHT
A. Being Suitable
For years, laptop producers have been competing against each other to  ____________________ with consumers with their latest offerings. Unfortunately, some computer companies end up releasing products that are  ______________. Hewlett-Packard is the most notorious for selling items that are  ________________. Their failure rate is the highest in the industry. For something more reliable, ASUS will
 ______________. Their three-year failure rate is less than 10%!
strike the right note
below par
not up to scratch
hit the mark
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EXPRESSION SPOTLIGHT
B. Making Things Known
Fill in the blanks with the expressions above.
1. Rachel hadn’t been told that class had been canceled today, so I had to _______________ to her.

2. There was a rumor that the company was going to close down, but my boss _______________ it by announcing some upcoming events.

3. When Tammy discovered that her boyfriend used to date a celebrity, she asked all of her friends to _____________________ on what happened.
break the news
put an end to
give her the low-down
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EXPRESSION SPOTLIGHT
C. Expressing Approval or Disapproval
Work in groups and use the expressions to discuss the situations below.
1. Your friend’s grades put him/her at the top of your class.
2. The restaurant you are going to loses your reservation.
3. A famous musician wins a coveted award for the third time.
4. A large bank has gotten in trouble for mishandling accounts.
Example:

A: Have you ever been friends with someone who was at the top of your class?
B: Yes. My best friend did very well in school, and I really had to hand it to her because she did so while also holding down a part-time job!
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EXPRESSION PRACTICE
A. Listen for Details
Correct the list based on the audio and fill in the blanks with the missing information.
Finish the sentences to explain the couple’s choices.
1. The first end table that Derek suggests


________________________.

2. Because the couple had a new counter installed,

________________________.

3. They have many things to store in the kitchen, so

________________________.
would be out of place in the living room because it’s the wrong color
regular chairs aren’t up to scratch for their kitchen
a rack with less than three shelves would be below par
White nightstands
circular
dark
Purple armchair
tall stools with cushions
Wire rack – 5 shelves
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EXPRESSION PRACTICE
Brianne: There’s certainly a lot to choose from in this furniture store, Derek.
Derek: You’re right, Brianne. I hope we can find everything we need in one day. Oh, this end table is pretty cool.
Brianne: Our coffee table is made from a darker wood. If we’re going to buy any other wooden furniture, I think the pieces should be a similar color, or they will be out of place in the living room.
Derek: That’s a good point. Here, how about this one?
Brianne: Perfect. Speaking of tables, we need to get new nightstands for the bedroom, too.
Derek: Hmm. I think these white ones would strike the right note considering what else we have in that room.
Brianne: All right. Now, on to chairs. Since we got that tall counter installed in the kitchen, regular sized chairs are obviously not up to scratch.
Derek: I think these stools are nice. They’re tall enough, and the cushions on them are really comfortable.
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EXPRESSION PRACTICE
Brianne: And this purple armchair would hit the mark in the living room.
Derek: It’s much better than that brown one we looked at earlier.
Brianne: What do you think of this fuzzy rug?
Derek: It’s OK, but if it were circular instead of square, it would be right on target.
Brianne: They have one of those over here, so let’s get that one.
Derek: Great. Is that everything?
Brianne: Nope. We still need a wire rack for the kitchen. We’re running out of storage space in there. I think anything with less than three shelves will be below par.
Derek: Well, this one has five. That should be enough to hold all of our stuff.
Brianne: Let’s get that too, then.
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EXPRESSION PRACTICE
B. Guess Who
Match the speaker with the appropriate statement.
● Please tell me who notified you about my upcoming departure.
● It’s unbelievable that you haven’t alerted our boss to the fact that you’re leaving.
● I was instructed to share what I’d heard with you.
● That news was supposed to remain a secret.
● I’m unaware of who leaked the news, but I will help you figure out who it was.
● Our coworkers have been circulating that information among everyone here.
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EXPRESSION PRACTICE
Jared: Guess what, Alice. I heard a rumor about you this morning.
Alice: Really, Jared? What?
Jared: People are saying you’ve found a new job and will be leaving the company next week.
Alice: Oh, no! Who gave you the low-down?
Jared: So, it’s true?
Alice: Yes. But no one is supposed to know. I need to put a stop to that rumor!
Jared: I overheard Mary and Karen talking about it. From what I can tell, they’ve been spreading the word around the office all day.
Alice: This is terrible. Do you think there’s any way that I can snuff out the gossip so that it doesn’t get passed on to anyone else?
Jared: I doubt it. You know how much those two love to gossip. But what’s the big deal? Who cares if everyone knows you’re taking another job?
Alice: I haven’t had a chance to tell our boss yet!
Jared: With your last day approaching so quickly, how could you not have found the time to break the news to him already?
Alice: I had planned to tell him at the end of the day today, but Mary and Karen have put the kibosh on that. I’ll have to go see him right now before he hears about it from someone else.
Jared: Good luck!
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EXPRESSION PRACTICE
C. Complete the Comment Card
Finish the form with words or expressions from the audio. There may be more than one possible answer.
blown away
five-star
let
down
If I had to pick apart everything that was wrong with the room, it would take a long time, but the worst part was the terrible view I had.
I didn’t get the room I reserved, and I had to kick up a fuss to get towels!
I have to make a stink about the food. Everything was tasteless and too expensive.
I’d give the concierge a pat on the back for being extremely helpful.
I have to hand it to you when it comes to the pool. It was large and the temperature was comfortable.
I have to sing the praises of the front desk staff. They were all calm and friendly.
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EXPRESSION PRACTICE
Emma: How did you enjoy your stay at the Howard Plaza, Scott? It’s a five-star hotel, right?
Scott: Yeah, it is. Honestly, there were things that blew me away, but there were also a lot that let me down.
Emma: That’s surprising. What disappointed you the most?
Scott: If I had to choose one thing to make a stink about, it would have to be the view. I expected an expensive luxury hotel to have amazing views of the ocean. Instead, all I could see was another hotel.
Emma: Other than the view, how was your room?
Scott: Well, I had reserved a suite, but I got a tiny single room. I really kicked up a fuss about that, but there was nothing else available. Then, when I got to my room, there were no towels!
Emma: Did you talk to the concierge about that?
Scott: Yes, and I have to hand it to him. He fixed that problem quickly.
Emma: How about the food? Certainly you can’t pick that apart!
Scott: Emma, it was dreadful. Everything I tried was tasteless and much too expensive.
Emma: That’s terrible. What about the facilities? Did you get a chance to use the pool?
Scott: I must sing its praises at least. It was huge, and always at the perfect temperature.
Emma: I’m glad there was one thing you enjoyed at the hotel!
Scott: I’d also give a pat on the back to the hotel’s front desk staff. Even when I was angry and complaining to them, they always stayed calm and friendly.
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GRAMMAR ESSENTIALS
Wh-ever Words
Interrogative words are often followed by the suffix -ever when they are used in statements rather than questions.
A. Function
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GRAMMAR ESSENTIALS
B. Rephrases
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GRAMMAR ESSENTIALS
C. Informal Usage
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GRAMMAR WORKOUT
A. Rewrite the Sentences
Rewrite the following sentences using a wh-ever word.
1. I was told to make the poster so engaging that any person walking by would want to come inside.
→ I was told to make the poster so engaging that whoever was walking by would want to come inside.
2. Molly just started a new job, so she doesn’t have the seniority to take a vacation at any time she would like.
→ Molly just started a new job, so she doesn’t have the seniority to take a vacation whenever she would like.
3. Since it was Fran’s birthday, we promised to celebrate it any way that she wanted.
→ Since it was Fran’s birthday, we promised to celebrate it however she wanted.
4. Darryl had several old issues of the magazine on his desk and said I could borrow any one I felt like reading.
→ Darryl had several old issues of the magazine on his desk and said I could borrow whichever one I felt like reading.
5. Wendy was willing to pay any price the vendor asked as long as she could get the beautiful pink dress.
→ Wendy was willing to pay whatever price the vendor asked as long as she could get the beautiful pink dress.
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1. _________________ you talk to, you’ll receive the same answer.
2. There’s no reason why the children can’t play __________ game they want.
3. Is there _______________ can come and repair my laptop this afternoon?
4. Sara will contact me as soon as she arrives, but _________________________ that will be.
5. I can’t believe you let your dog sit ________________ he pleases, including the couch!
6. We can leave ______________ you want; I’m already bored of this event.
GRAMMAR WORKOUT
B. Fill in the Blanks
Fill in the blanks with the words or phrases from the box. There are two extra choices.
No matter who
any person who
I don’t know exactly when
anywhere that
whatever
whenever
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GRAMMAR WORKOUT
C. Make Responses
Reply to the questions using a wh-ever word.
1. A: Did you have a particular place in mind for our vacation?
B:

2. A: Are we still going to see a movie together this evening?
B:

3. A: Do you remember Carly’s rule about inviting guests to the party?
B:


4. A: Have you talked to our boss about our next task?
B:


5. A: What do you feel like doing this weekend?
B:
Not really. We can go wherever you’d like.


Sure. We can see whichever movie you’d prefer.


Yes. She said that we’re welcome to invite whoever / whomever we want.


Yes. He said that we can work on whatever we want for the rest of the day.


Whatever. I haven’t really thought about it yet.
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READING─PRE-READING TASK
Scan the article below and complete the chart with information regarding the things mentioned.
Food items were added that better suited local tastes

Pictures that possibly violated local rules were removed

Displays ads most likely to be appreciated by the viewer

Programmed to give individualized advice
P. 38
P. 39
P. 40
P. 41
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READING
專門為你而做！

企業不斷試著想出新的行銷策略，以幫助它們脫穎而出。但有好點子還不夠。要有競爭力，企業必須抉擇出主要消費族群，以便將主力放在那上面，並想出有效的策略將其產品介紹給消費者。
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READING
拓展海外市場時，在全球品牌和當地喜好之間取得平衡是很重要的，而有些企業在這方面做得非常好。在中國，業績一度衰退的肯德基便改變了情勢，他們推出如鮮蝦堡等更符合地方喜好的產品，並將這些產品與一般菜單結合。更重要的是，該企業完全重新設計廣告宣傳活動，以吸引十六到二十五歲的族群，因為他們在中國占了速食消費族群的六成。該公司利潤從此大幅成長。
Back to PRE-READING TASK
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READING
然而，企業必須小心所使用的廣告手法。瑞典家具巨擘IKEA在沙烏地阿拉伯推出一個不尋常版本的產品型錄後飽受抨擊。該國是保守的回教國家，不論來源為何，他們對於女性照片的呈現方式有諸多規定。IKEA沒有重新拍照或是為了符合當地規定而改變廣告女性的外表，而決定只用電腦讓這些女性消失。雖然此舉並未引起當地民眾的激烈反應，但公司的國際形象卻受到損害。許多人因IKEA為了增加市占率而向其價值觀妥協感到憤怒。
Back to PRE-READING TASK
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廣告業者為了要觸及特定族群而發展出許多新的廣告手法，有些開始讓以過去標準來看實用的廣告顯得相形失色。美國拉斯維加斯的威尼斯人度假酒店在其各個招牌上裝上英特爾的臉部辨識技術，也就是影像分析技術。它們可以辨識出何時有人在看招牌，以及觀看者的性別和大致年齡。然後，招牌外觀就能變換成符合任何正在觀看者可能會有興趣的內容。
READING
Back to PRE-READING TASK
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日本NEC公司也設計了類似的系統，並成為一台令人嘖嘖稱奇的自動販賣機的主要特色。當潛在消費者走近販賣機，該軟體就會將其年齡、性別和當時天氣狀況納入考量，以便提供消費者可能會喜歡的建議。許多消費者對於這樣的科技感到興奮，並表達他們比較喜歡僅接收到與其相關的產品或服務訊息。但注重隱私的人並不喜歡不論到哪兒都被追蹤。當這類形式的廣告越來越普遍，企業必須要留意像這樣的疑慮，才能讓消費者維持好感。
READING
Back to PRE-READING TASK
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公司宣傳自己的方式及對象變得越來越重要。企業也都努力要確保其行銷素材能觸及目標族群，然而，讓大眾認同他們的所作所為也是同樣重要的。
READING
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READING─AFTER YOU READ
A. Complete the Passage
Fill in the blanks with the correct forms of the words provided. Change the part of speech if necessary.
publicity
outraged
approximately
There’s a popular saying that goes: “There’s no such thing as bad
 ______________.” Unfortunately, that may not be the case for Papa John’s Pizza, an American restaurant chain. In late 2012, the company’s CEO made comments about trying to avoid paying for his employee’s healthcare. According to international market research firm YouGov, those comments  ______________ consumers and severely damaged the company’s image. The restaurant’s popularity dropped by
 ______________ 88% in the YouGov polls within a few weeks. Although the CEO has tried to  ______________ the situation, all is not forgiven yet. Many say he will have to do a lot more if he truly
 ______________ to win back customers.
rectify
aspires
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1. Karen was sure that news of her engagement would ______________ every other piece of gossip at the party. (to be more important than something else)

2. Wally apologized to Ron right away because he wanted to remain ____________________. (liked by him)

3. Darla was disappointed with the store’s ______________; she didn’t like anything. (items available for sale)

4. The city’s emergency and rescue services ____________________ when they failed to arrive at the disaster site quickly. (received criticism)

5. Japan’s ____________________ always intrigue tourists because they are often stocked with things more unusual than regular beverages. (devices that dispense food or drinks)

6. If you have anything ______________ to add to the discussion, don’t be afraid to speak up. (connected to the topic)
READING─AFTER YOU READ
B. Complete the Sentences
Fill in the blanks with words or phrases from the article. Use the hints to help you.
eclipse
on his good side
offerings
came under fire
vending machines
relevant
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READING─AFTER YOU READ
C. True, False, or Unknown
Select if the statements are true (T), false (F), or unknown (U).





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WRITING SKILLS
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WRITING SKILLS
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WRITING SKILLS
Task
Match the causes and effects.
c
d
a
b
e
f
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WRITING SKILLS─BEFORE YOU WRITE
Use the words and phrases in the box to write possible effects television advertisements can have on young people. Use complete sentences.
Because children do not have the critical thinking abilities that adults do, they wrongly assume that everything they see on television must be true.

There are always newer and better toys being advertised on television; thus, children will not be satisfied with what they have and will continue to desire what they see on TV.

Adolescents are extremely concerned with fitting in. Consequently, advertisers use this fact to ensure they feel like they are not as good as their peers if they don’t own the products spotlighted in various commercials.
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WRITING SKILLS─WRITE IT UP
Use the information from the activity above to write a 220-word cause and effect essay.
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WRITING SKILLS─WRITE IT UP
The Effects of Television Commercials on Young People

Introduction:
According to child health expert Dr. Aric Sigman, kids born today will spend a year of their lives watching television by the time they turn seven. Many will spend more time during childhood and adolescence watching TV than they will in school. These viewing habits give advertisers ample opportunity to bombard impressionable youths with their messages, and the constant watching of commercials has many negative effects on them.

Body:
One issue stems from the fact that young children are extremely trusting. Because children do not have the critical thinking abilities that adults do, they wrongly assume that everything they see on television must be true. Advertisers take advantage of that fact to manipulate children’s opinions so that as they age they will become consumers that will buy things without questioning their quality or usefulness.
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Another problem is that commercials can turn children greedy. There are always newer and better toys being advertised on television; thus, children will not be satisfied with what they have and will continue to desire what they see on TV. This problem will grow as children age, and as they become adults, many will develop unhealthy spending habits.

Finally, many advertisers are negatively affecting young people’s self-esteem. Adolescents are extremely concerned with fitting in. Consequently, advertisers use this fact to ensure they feel like they are not as good as their peers if they don’t own the products spotlighted in various commercials. These feelings of not being good enough could develop into serious mental health issues as people age.

Conclusion:
Advertisers are potentially causing great harm to the world’s children with their television commercials. The effects these ads have could continue far into adulthood, which means that things must be done while people are still young before the effects are permanent.
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The End