NC BOOK 4- UNIT 6

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New Connection—Book 4
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UNIT 6
Innovative Entrepreneurs
Starting Off:
British journalist David Frost once said, “Don’t aim for success if you want it; just do what you love and believe in, and it will come naturally.” What is your opinion of this quote?
Do you think people who are passionate about what they do are more likely to become successful?
Should people be more concerned about doing what they love or having an impressive job title? If you could do anything for a job, what would you want to do?
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Rodney has a lot of experience as a(n) ______________! Over his career, he has successfully applied for fifteen ______________. Come to his class and find out everything you need to know about protecting your ____________________, just like he does. As a bonus, Rodney will talk about company names and ______________, and how acquiring a(n) ______________ for your company is vital for ensuring others can’t copy you.
Task I
Listen to the audio. Finish the advertisements below with the correct forms of the words provided.
GETTING READY
inventor
patents
intellectual property
logos
trademark
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Do you have ______________ of your creative works? Without the proper documents, it can be difficult to prove it. Lolly has ______________ countless pieces of music that are available for download on iTunes, and she has a(n) ______________ for every one of them. Whether you are a musician like her or you have ______________ literary works, you’ll surely benefit from her knowledge. Learn how to keep the products of your  ______________ safe today!
GETTING READY
ownership
composed
copyright
scripted
creativity

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GETTING READY
No.1
Do you have an idea that is sure to make you filthy1 rich, but you don’t know how to keep it from being stolen? Sign up today for the World of Inventors2 class being held at the community center on July 19th. This course will teach you everything you need to know to protect your intellectual property3. The special guest lecturer that will be on hand4 to answer your questions holds 15 patents5 himself. He also knows all the steps for getting a trademark6 for your company, such as registering7 a brand name or logo8, so you can rest assured9 that everything related to your new product will be safe.

No.2
Calling all authors and musicians! If you’ve scripted10 a work or composed11 a song, you had better make sure that you have a copyright12. Otherwise, anyone could make money off your creativity! Nowadays, it’s easier than ever to sell independent pieces through programs like iTunes or Amazon, but posting them online doesn’t guarantee protection unless there’s a legal document proving you have ownership13. Come to the community center on August 4th to attend Proving Your Claim, the class that will teach you all about protecting yourself and the work you do.
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Task II
Fill in the blanks with words from Task I. Use the hints to help you.
GETTING READY



1. If you don’t get a ______________ for your company, your competitors could use a similar word or image and confuse your customers. (a legal right over a name or symbol)

2. The ______________ of the device was known for being secretive and unfriendly to strangers. (a person who comes up with something new)

3. Once you get a ______________, no one will be able to build a gadget similar to yours without your permission. (a legal right over an invention)

4. The person who ______________ the new comedy series on TV is the funniest writer in the world! (wrote a text)

5. In some countries, a ______________ will expire when the creator passes away; in others, it’s a set period of 75 to 100 years. (a legal right over a creative work)
trademark
inventor
patent
scripted
copyright
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WORD POWER
A. Listen Up
Help the hopeful entrepreneur complete the loan application form with words from the audio.
Small
Business
start-up
capital
silent
partner
inventory
paperwork
mission
statement
projections
proceeds
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WORD POWER
Judith: Good afternoon. What can I help you with today?
Pete: I’d like to speak with you about applying for a small-business loan.
Judith: What type of business are you thinking about opening?
Pete: It’s actually fashion and technology related. Here’s a copy of my mission statement1 for you to look over.
Judith: So, it’s a line of pouches for people’s electronic devices?
Pete: Precisely2! I’ve invented these amazing carriers3 that attach to the inside of any bag and will hold many types of gadgets4. I’ve been making these as a hobby for years, and now I’d like it to be a full-time career. However, I need some start-up capital5.
Judith: I see. According to this, your company will operate as a partnership6. Is that right?
Pete: Yes, I have a silent partner7 who will be financing fifty percent of the business.
Judith: That should be helpful for building up your inventory8 quickly. However, I would advise you to have a contract set up from the beginning that specifies how your proceeds9 will be divided.
Pete: Thanks for the advice. Now, what paperwork10 do you need from me besides the mission statement I’ve already given you?
Judith: Fill out this form, and then attach a copy of your first-year projections11.
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WORD POWER
B. Word Focus: Career and Innovation
Look at the excerpt from an entrepreneur’s biography. Circle the appropriate words.

Sir Richard Branson is one of the world’s most recognizable business  tycoons / administrators. He  founded / inaugurated the Virgin Group, which today consists of more than 400  enterprise / subsidiary companies, and he is currently its  contractor / chairman. Virgin Records was his first major business
 vision / venture, and from it, he created his successful  brand / profile.
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WORD POWER
C. Speak Out Loud
Surprisingly, many celebrities make a living from more than what they are famous for. Pair up with a classmate and discuss the entrepreneurial celebrities below.
• What do you think about their other enterprises?
• Why do you think they have been successful at these pursuits?
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CONVERSATION ZONE
（對話影片檔）
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Drew: I’m at the end of my rope! My boss ordered me to come up with a creative way to update our products, but he’s shot down every idea I’ve given him so far.
Alice: That’s tough. Have you thought about adding organic variations2 of your most popular cakes to your ①_______3 of desserts?
Drew: I made that suggestion, but he said, “That’s too commonplace4.”
Alice: Well, healthy food alternatives5 are already pretty prevalent6 in dining
②______________7 around the city. What other ideas have you proposed?
Drew: I asked him if we could set up a machine on the exterior8 of the store that resembled9 an ATM and ③__________10 cupcakes. I saw a video of one online, and it looked really neat11.
Innovative1 Snacks
CONVERSATION ZONE
Fill in the blanks with the correct forms of the choices given. Listen to check your answers.
Drew, who works at a bakery, needs advice from his friend.
lineup
establishments
dispensed
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Alice: Let me guess. He remarked12 that it wasn’t innovative because somebody else was doing it.
Drew: Right. And then he informed me that he would let me go if I didn’t come up with something brilliant13 soon.
Alice: You must be mistaken14. He wouldn’t do that.
Drew: It’s true. My coworker Cindy told me that he had threatened to fire her, too.
Alice: That’s awful! You’d better think of something fast. Maybe focusing on the types of customers you have will help you ④__________15 ideas?
Drew: Hmm. A lot of parents have been coming in with babies recently.
Alice: Why not ⑤_________16 to them?
Drew: You’re a genius! We can make ⑥___________17 appropriate for infants and call them baby cakes! Thanks so much for your help. I think I have a handle on this now.
Alice: No problem. I’m sure your boss will jump at your idea.
CONVERSATION ZONE
generate
cater
pastries
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CONVERSATION ZONE—REVIEW
A. Understand from the Context
Complete the sentences with synonyms of the words in bold. Use the words provided.
1. Mechanical engineering is a prevalent major at this campus. It’s a(n) ______________ degree choice for so many because the school’s program is one of the best.
2. It would be pretty neat to hold a silent auction to raise money for the charity. Such a(n) ______________ event would certainly get lots of attention.
3. The company offers a cheaper variation of its most popular item. This ______________ is designed to meet the needs of consumers with less disposable income.
4. James was under the mistaken impression that he would be receiving a raise. I don’t know where he got that ______________ idea.
5. I prefer visiting this establishment because I’m allowed to come in with my dog. The competing ______________ across the street doesn’t tolerate pets.
6. Kurt was expected to come up with an innovative idea for this year’s show. He delighted everyone last year with his ______________ performance.
typical
superb
version
erroneous
enterprise
original
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CONVERSATION ZONE—REVIEW
B. Fill in the Missing Letters
Complete the passage with the correct forms of words from the conversation.
The Heart Attack Grill is an American restaurant that
 c______________ to people who want giant portions of unhealthy food. Included on the  l______________ of menu items is a two-pound cheeseburger with eight slices of cheese and twenty strips of bacon! The restaurant is hospital themed; the waitresses wear uniforms that  r______________ those worn by nurses and the diners are referred to as patients. Some even get taken to their cars in wheelchairs if they  r______________ that they’re feeling too full. The owner of the Heart Attack Grill says he actually opened the restaurant to  g______________ awareness about the obesity problem in America. He hopes he is helping people think more carefully about what they eat.
caters
lineup
resemble
remark
generate
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CONVERSATION ZONE—REVIEW
C. True or False
Select if the statements are true (T) or false (F).






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1. Tina tried to convince Aaron to switch a shift with her at work, but he would ____________________ it.

2. Martin’s group was having a hard time coming up with a topic for their project, so they all __________________________________ the first suggestion someone gave.
Fill in the blanks using the expressions above.
EXPRESSION SPOTLIGHT
A. Responding to Ideas
have none of
jumped at / went along with / lapped up
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EXPRESSION SPOTLIGHT
B. Dealing with Problems
Pair up with a classmate and talk about problems you’ve faced in the following situations. Use the expressions above.
1. in a class
2. with a friend
3. traveling overseas
Example:

I started working at my first job when I was 17 years old. I thought for sure that I would be out of my depth. However, on my first day, my manager told me that I was doing a bang-up job!
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Rewrite the parts in bold using the expressions above. Then act out the situation with a classmate.
EXPRESSION SPOTLIGHT
C. Losing One’s Job
A: You’ll never guess what happened to me today. I got fired!
→ You’ll never guess what happened to me today. I got the axe!
B: Are you serious? You just started that job last week. Why were you told to not work there anymore?
→ Are you serious? You just started that job last week. Why were you sent packing?
A: The truth is that I wasn’t qualified enough for the position. I had actually expected to lose my job on the first day.
→ The truth is that I wasn’t qualified enough for the position. I had actually expected to get sacked on the first day.
B: I’m glad you’re not upset about having your job taken away. I’m sure that you’ll find something more suited to your abilities soon.
→ I’m glad you’re not upset about being let go. I’m sure that you’ll find something more suited to your abilities soon.
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EXPRESSION PRACTICE
A. Check the Correct Answers
Listen to the audio. Check the correct statements about each party idea.











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EXPRESSION PRACTICE
Fran: Hey, Walter. Would you like to give me your opinion about the themes I’ve come up with for our company party this year? I have to make a final decision by Friday.
Walter: Sure.
Fran: All right. The first one is a Western theme. I figured we could all wear cowboy hats and boots and dance to country music all night!
Walter: I’m sorry, but I think you should throw out that plan.
Fran: Why? When I told Claire about it, she lapped it up.
Walter: I think she’ll probably be the only one. Most people in our office aren’t fans of that musical genre.
Fran: Would you go along with a sports theme? Everyone could dress up in a uniform belonging to their favorite team.
Walter: Actually, I’d jump at the chance to dress up like my favorite sports star.
Fran: On second thought, I bet most of the women in the office would have none of it.
Walter: That’s probably true. So, what are you going to do?
Fran: I have to go with the idea that I truly think fewer people will shoot down, so it won’t be a sports party this year.
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EXPRESSION PRACTICE
B. Fill out the Task List
Decide which speaker (Cal or Gina) could take care of the following problems and give your reasons.
Cal


Gina




Gina




Gina
He says that he does a bang-up job coming up with menus.

Gina says that she has a handle on taking care of the guest speakers, so she should take care of any issues with them.

Because Cal is out of his depth when it comes to getting volunteers for things, Gina would have to handle this problem.

Cal admits that he can’t pull off settling issues over the phone.
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EXPRESSION PRACTICE
Cal: Do you have time to go over the plans for the presentation next week, Gina?
Gina: Sure, Cal. I have a handle on lining up the guest speakers already. We’ve been in contact all week, and they’ll all be here on time.
Cal: That’s good to hear. I usually can’t hack getting things settled over the phone, so I appreciate your hard work.
Gina: It’s no problem. However, I’m a little out of my depth with the refreshments.
Cal: I can take that over for you. I pulled off an amazing menu last year, so I’m sure I can do it again.
Gina: That would be really helpful.
Cal: In exchange, could you find some people to help set up the conference room on the morning of the event? I’ve been trying to get some volunteers, but I’m at the end of my rope.
Gina: I can certainly do a bang-up job with that. I’m quite the people person.
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EXPRESSION PRACTICE
C. Complete the Memo
Fill in the blanks with words or expressions from the audio.
initiative
sent packing
accounts
get the axe
getting sacked
lowest
policy
getting a pink slip
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EXPRESSION PRACTICE
Seth: I’ve heard a number of people are going to be let go at the end of the year. In fact, we’re supposed to receive a memo about it any day now.
Lenore: If you’re interested in knowing ahead of time, I can tell you who’s getting fired and who isn’t.
Seth: Really? Will I be sent packing?
Lenore: No way, Seth! Management was really impressed with the initiative you’ve shown this year. You have nothing to worry about. Nelly, on the other hand, is getting sacked for sure. Her sales are the lowest in the company.
Seth: That’s too bad. I’ve always enjoyed working with her. What about Dan?
Lenore: Dan saved himself from getting the axe by bringing in three new accounts last week.
Seth: That’s good news.
Lenore: Yeah. But his best friend in the office, Larry, isn’t going to be so lucky. His boss discovered that he was answering personal e-mails while working, so he’s getting a pink slip.
Seth: Oh, no! Why did he do that? Everyone knows it’s against company policy!
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GRAMMAR ESSENTIALS
Direct and Indirect Speech
Direct speech and indirect speech are used for putting in writing what a person has spoken aloud.
A. Format
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GRAMMAR ESSENTIALS
B. Conversion
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GRAMMAR ESSENTIALS
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GRAMMAR ESSENTIALS
C. Additional Changes
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GRAMMAR WORKOUT
A. Rewrite the Sentences
Change the sentences to indirect speech.
1. “You all will receive your year-end bonuses on Friday,” said my manager.
→ My manager said/stated that we would receive our year-end bonuses on Friday.

2. “Can I accompany you to the art exhibition?” asked Marjorie.
→ Marjorie asked me whether she could accompany me to the art exhibition.

3. “What other reasons did they give for not offering you the job?” Rob asked.
→ Rob asked me what other reasons they had given for not offering me the job.

4. “Timothy told me he didn’t enjoy the previous event much either,” Sharon said.
→ Sharon said/admitted that Timothy had told her he hadn’t enjoyed the previous event much either.

5. “No one is available to cover Yvonne’s shift tomorrow morning,” said Carol.
→ Carol said that no one was available to cover Yvonne’s shift the following morning.
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GRAMMAR WORKOUT
B. True or False
Read the dialogue and then decide whether the statements are true (T) or false (F).
Wendy: Did anybody tell you that they were going to be late for the meeting?
Tyler: Actually, I spoke to Erin earlier, and she told me that she wouldn’t get here until five.
Wendy: I talked to George today. He asked me whether I needed him to bring any refreshments, but that was all.
Tyler: Maybe he didn’t expect to be late. However, when I called him last night, he did admit that his car had broken down three times this week.





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GRAMMAR WORKOUT
C. Make the Questions
Create questions that people in the following positions might ask. Then share your questions with a classmate by changing them to indirect speech.
1. Police officer: “________________________________________?”

Do you have a driver’s license?

→ I was asked by a police officer whether I had a driver’s license.
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GRAMMAR WORKOUT
2. Taxi driver: “____________________________________________?”




3. Hairdresser: “____________________________________________?



4. Sales clerk: “____________________________________________?”



5. Waiter: “_______________________________________________?”

Where do you want to go
→ Taxi drivers usually ask where I want to go as soon as I get in their cabs.


How short do you want your hair cut
→ The hairdresser asked me how short I wanted my hair cut, but I wasn’t sure what would look best.

Are you looking for something in particular
→ The sales clerk asked me if I was looking for something in particular.

What can I get for you
→ The waiter asked what he could get for me, and I told him I wanted a cheeseburger.
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READING─PRE-READING TASK
Scan the article and then match the people with facts about their inventions.
b, f



a


c, d, e
P. 36
P. 37
P. 38
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READING
聰明好點子

　多數人都夢想能擁有造成轟動的商業點子好讓他們致富，以下這些人就做到了。他們的創意商品席捲全球，也為他們的公司賺進豐厚利潤。
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READING
自己動手種洋菇
許多二十來歲的企業家都從事科技相關領域的行業，但尼克希爾‧阿羅拉和阿萊桑德羅‧維萊做了一件與眾不同的事而賺進上百萬元。在柏克萊大學的課堂上，他們的教授提到可以用咖啡渣來栽種洋菇。這兩名好友立即嘗試這個概念，且很驚訝他們的第一批作物竟在十天內就長出來。然後他們決定捨棄之前安排好的企業工作，而向柏克萊大學申請五千美元補助金開創自己的農耕公司——Back to the Roots。今日，他們的企業不僅賺進大把鈔票，也讓每週有四萬磅的咖啡渣不再只能傾倒丟棄，而能運用在他們自己動手種洋菇的栽種工具組裡，並在食材專門店裡販售。
Back to PRE-READING TASK
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READING
穿戴如同人類
肯和羅尼‧迪魯洛喜歡帶狗散步，但對於愛犬在陽光下必須瞇著眼睛感到苦惱。擔心紫外線會對狗狗有害，這對情侶結合太陽眼鏡和游泳蛙鏡的特色，設計了一款能保護狗狗眼睛的護目鏡，Doggles就這樣誕生了！迪魯洛打破傳統的創新想法使他們成為百萬富翁，而這項產品也經證明並非只是新潮的飾品。獸醫指出Doggles成為照顧狗狗嚴重眼疾的一項重要配備。此外，它們也被美國中西部的軍隊用來保護軍犬的眼睛不會吹進風沙！
Back to PRE-READING TASK
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READING
明日之星
Ouya的創始人朱莉‧烏爾曼相信她搭載Android開放原始碼平台的遊戲將會徹底改變電玩產業。根據她的說法：「人們已準備好迎接新事物，而Ouya正是其一。」該系統讓獨立開發商能夠直接販售遊戲給消費者，而不用與主流大型電玩公司像是Xbox或任天堂合作。在該項裝置開發之初，朱莉及其團隊向群眾募資網站Kickstarter籌措資金，而後資金便大量湧入！只藉由一支展示完成組裝產品原型的影片，大眾就留下深刻印象。在為期一個月的宣傳活動結束時，該案已募集到超過八百萬美元。現在只有時間能證明Ouya是否達到大家的期望了。
Back to PRE-READING TASK
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READING
　有了好點子並實現它，一個人所能達到的成就是無可限量的。下次靈感來了，也試著把它變成能賺錢的事業吧！
Back to P. 38
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READING─AFTER YOU READ
A. Complete the Sentences
Fill in the blanks with the correct forms of words from the article. Use the hints to help you.
1. The couple invited all of their ______________ friends to their wedding ceremony. (cherished)

2. When the ______________ wave came up on the shore, it flooded several miles of land. (gigantic)

3. The bag became a popular ______________ for women after the famous celebrity was seen with one. (accompanying item)

4. Jobs ______________ in that industry, but most people aren’t interested in manual labor positions nowadays. (flourish)

5. For outdoor furniture, it’s better to ______________ pieces from plastic rather than metal. (construct)

6. Janice had a feeling that the project wouldn’t be a success from the ______________, but she helped everyone anyway. (start)
beloved
massive
accessory
abound
fabricate
outset
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When The Social Network was released in 2010, people got to see
what life was like for the famed Mark Zuckerberg. This
 ______________ young man began his rise to the top as a
college student. Surprisingly, his now-famous Web site was first
 ______________ as a project for other people. However, Zuckerberg knew that it had the potential to become an extremely
 ______________ business and decided not to give it away. His feelings about the site turned out to be correct, and he was soon in charge of a billion-dollar  ______________. Today, Zuckerberg is one of the richest people in the world, and his  ______________ in the face of difficulties is still making headlines.
READING─AFTER YOU READ
B. Complete the Passage
Fill in the blanks with the correct forms of the words provided. Change the part of speech if necessary.
entrepreneurial
developed
lucrative
corporation
perseverance
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READING─AFTER YOU READ
C. Comprehension Check
Answer the questions.
These two young entrepreneurs are thriving in an agricultural industry while most of their peers are focusing on the technology sector. It’s also interesting that they gave up jobs they had secured in the corporate world to try out a brand new business.
These goggles for dogs can be used in the treatment of different canine eye issues. They are also able to protect dogs’ eyes in extreme weather.
They must work with a major company, like Nintendo, if they hope to release their games, which limits what they can offer consumers.
Because the Ouya runs on an open-source platform, the video game industry will no longer revolve around the large video game companies. Developers of home console games will be able to sell directly to consumers for the first time.
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WRITING SKILLS
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WRITING SKILLS
Task
Respond to the following request.
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WRITING SKILLS─ SKILLS
Dear Mr. Brachett

I have received your letter regarding


__________________________________________________

The items I would like to sell


_______________ At the moment, I would appreciate being able to

__________________________________________________

Please let me know if



__________________________________________________
Sincerely,
_______________
_______________
the need to obtain a sales permit for doing business in your building. I was previously unaware that such a rule existed, and I am incredibly sorry for breaking the rules of your premises.
to the residents of your building are general hygiene items, such as soap and shampoo. All of my items are handmade and organic, and I guarantee that they are of the finest quality.
sell in your building on Tuesdays and Thursdays between the hours of 12 and 4.
the information I have provided is acceptable, and whether I will be able to receive official permission to sell within your building. Again, I’m sorry for not following the official guidelines, and I look forward to correcting my mistake shortly.
Pamela Jones
All-Natural Beauty Sales Representative
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WRITING SKILLS─BEFORE YOU WRITE
Write what you would do to fulfill the following requests.
I would contact Martin James and ask him to provide proof of his claim before I stopped producing and selling my item. If he could prove it, then I would comply with his request.
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WRITING SKILLS─BEFORE YOU WRITE
I would apologize for making so much noise and promise to lower the volume from now on. I would tell Samantha to let me know if we were still too loud, and we would move if we were.
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WRITING SKILLS─BEFORE YOU WRITE
I would thank Martha for all the good work she does for the community. Then I would apologize for not having any funds to donate at the moment and for being unable to volunteer at her event.
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WRITING SKILLS─WRITE IT UP
On a separate sheet of paper write a 180-word letter responding to one of the above scenarios.
Dear Ms. Martha Jones,

I am writing to you in response to the letter sent to me about your upcoming charity event. I’ve heard many good things about your organization in the past, and I hope that this fundraiser will be a stellar affair, just as I’ve heard your last ones were.

Although I believe your organization is a worthy one, I unfortunately do not have any funds to spare at the moment. It is just not a good time for me right now. However, I would love to make a donation to Going to the Dogs at some point in the future when my finances are more under control.
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WRITING SKILLS─WRITE IT UP

As for your request for volunteers, I regrettably won’t be able to help you with that either. I have a previous engagement on that day. I would reschedule it if I could, but it is too late to do so.

I wish you luck for your fundraiser on the 15th, and again, I’m sorry that I won’t be able to attend. Please contact me in the future about any other events you may hold.

Sincerely,

Jenny Briar
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The End