UNITED: LIVE in Ho Chi Minh City
Manchester United vs Crystal Palace
9th May 2015
Agency’s copyright
Strategy, proposals and creative ideas contained in Agency’s proposals remain the property of Le Bros. All rights of the agency reserved. Unauthorized copying, adaptation and dissemination of Agency proposals prohibited. Agency’s terms and conditions are available upon request.
LE & BROTHERS LIMITED
162 Phuong Liet St., Thanh Xuan Dist. Hanoi – tel: (+4) 8689568 – fax: (+4) 8689569
Ha Do Village, 766 Su Van Hanh Street, Ward 12, District 10, HCMC | Tel: (+84.8) 38622127 | Fax: (+84.8) 38622449
Contents
GENERAL INFORMATION
UNITED LIVE
PR & COMMUNICATION
BUDGET ALLOCATION
GENERAL INFORMATION
The event
UNITED: LIVE
A chance for all Manchester United fans to WATCH, SHARE, SUPPORT together
Bring FANS and CLUB’S LEGENDS together to celebrate
“EVERYTHING MANCHESTER UNITED”
in a FOOTBALL FESTIVAL !!
The Vietnamese FANs
The official fan club of MU has more than 69,000 members - http://www.manutd.com.vn
And there are a lot of forums, fanpage with ten thousands of members/followers
Event Date
Event date: 9th May 15
Back up: 24th or 25th May 2015
Event Location
Option 1: Nhà thi đấu Tôn Đức Thắng
OVERALL PLAN
UNITED LIVE
Initial Graphic
Use the color of MU’s logo: RED & WHITE/ RED & YELLOW and the image of Legendary who is join Vietnam United Live
CRAZY & EXCITING in all activities & decorations
Event Mood & Tone
Overall Layout –
Horizontal banner – at the entrance
Top view
Right view
Sponsor booths area
Sponsor booth area
Sponsor booth
Sponsor booth
Drink booth
Main stage
1. Led screen
2. Stage backdrop
3. Led screen cover
1
2
2
3
3
Main stage
Led screen
Stage backdrop
UNITED: LIVE – A FOOTBALL FESTIVAL
PERFORMANCES
STREAM THE MATCH
FOOTBALL ACTIVITIES
Suggested Activities
THE MATCH
23:00 (GMT+7)
9th May 2015
* Note: Time can be changed due to TV picks
A football festival
Beside streaming the match between Manchester United and Crystal Palace, there will be a lot of exciting performance and interesting activities to make the day become a real festival for Manchester United’s supporters: photo taking with 3D background, free printing logo of MU and the mark RED EVIL at check-in, mini games, football games and competition, exchange with MU’s legends, music bands, freestyle football performance, etc.
MU partners in Vietnam
It’s also a festival for all partners of Manchester United in Vietnam: BIDV, Chevrolet, etc
They will be welcome to be sponsors for the events, having logo and introduction on communication channels, booth setup, product and visual display and other benefits in return, depended on the sponsorship values.
Program flow (tentative)
Invitees
Invitees are famously football players and former players, football coaches, commenters, famous celebrities who are well-known for being enthusiastic supporters of MU
Former national player,
Coach: Huynh Duc
Singer
Pham Anh Khoa
Singer: Anh Khoa and his PAK band
A well-known enthusiastic MU supporter
A famous rocker
A semi-pro football player
A member of PAK rock band
Reference
Note from Neil Liddle
Relationship Manager of Manchester United Limited
commented on the success of BIDV-MU Co-branded Card
“Thank you for producing such an amazing launch event. Both Peter and Jonathan described it as one of the best launch events they have seen. “
“The huge media presence was particularly pleasing, this must have generated some great coverage and we have already seen many articles online talking about the new partnership. “
“We think that the partnership launch has set a very high standard and we must continue to keep raising the bar and deliver more success. It`s very pleasing to welcome BIDV to the Man Utd family and there are many exciting times ahead “.
“It was great to see all the hard work paying off. We really enjoyed working on the project with you and look forward to more activities over the coming months.”
Road of books
Giap Ngo lunar new year 2014
Time: 28/01/2014 - 03/02/2014
Venue: streets: Mac Thi Buoi – Nguyen Hue – Ngo Duc Ke
Vietnam Motor Show
“Where passions meet”
Time: 19-23/11/2014
Venue: Saigon Exhibition and Convention Center
Nissan & Infiniti booths
at Vietnam Motor Show
Time: 19-23/11/2014
Venue: Saigon Exhibition and Convention Center
THANK YOU !!!
nguon VI OLET
